About Us

I’ve always believed that with the help of a stylist, anyone could elevate their look into what they desire.

For the past 7 years, I’ve had so many clients who were eager to start a styling session but either couldn’t afford the cost, were too shy to take this step, or simply our times didn’t align. This is where I decided that everyone deserves to have access to the value that styling adds to one’s self-confidence. While virtual styling is not an entirely new concept and has been around for some time, it was done in a traditional way where you would need to specify a time for a video call, or be available at a specific time of day to chat. This wasn’t working for me or my clients. And so Style Connect was born.

Style Connect is an on-demand virtual personal stylist service (more like your personal shopping buddy). We’re here to help you look great, any time!

Wafa Toutounji - Founder, Style Connect

Why virtual styling?

We met so many people who wanted to utilise personal styling (in person), but we couldn’t meet with them as they lived abroad or far away. And with the Covid-19 pandemic, we’ve seen a big increase in virtual services as well as online shopping.

Thanks to virtual styling, we are able to access anyone, regardless of their location. Virtual styling makes personal styling and shopping easy: we link you different outfits curated from different websites and it is totally up to the you to decide if you want to buy the outfit or not. We’re also able to offer personal styling services at a fraction of the regular price, basically thanks to modern day technology. It really is a win-win!

But it doesn’t stop there. We always follow up with our clients and actually continue into mixing and matching your newbies with your existing clothes in your wardrobe. Our objective is teaching our clients how to become their own stylists, ensuring they reach their maximum level of confidence & self-expression.